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Fjallraven are widely regarded as one of the finest outdoor companies in Europe. Their focus has been clear from the very beginning - quality, functional outdoor clothing and equipment, made to last and produced with the absolute smallest impact on nature as possible. Fjallraven are famous for their classic Kanken rucksacks - you see them everywhere you go! However, there is a lot more to Fjallraven than meets the eye... Back in 1968, Fjallraven developed their G-1000 fabric, a densely woven blend of polyester and cotton.